Wednesday, October 30, 2019
Influence of Mergers on Firm Performance Essay Example | Topics and Well Written Essays - 1500 words
Influence of Mergers on Firm Performance - Essay Example The result of a merger may therefore have a positive or negative influence on a firm’s productivity. This paper draws on theory and evidence in evaluating the extent to which mergers influence the performance of firms. Influence of Mergers on Firm Performance Mergers increase market power of firms, which is the ability to influence the price and supply of a commodity in the market without affecting customer loyalty (Peterson, 2002). The merging firms within a particular industry are able to establish a monopoly that is capable of controlling the quantities and prices of commodities produced. On the other hand, as DePamphilis (2002) observes, merging increases the competitive advantage of firms over competitors. A market leader results from mergers so long as government policy favors a monopolistic market and hence with the perspective of market power, mergers can be considered to have a positive influence on a firm’s performance. Organizational effectiveness can also be accomplished through mergers that pool resources from the merging organizations to form one firm with a strong resource base. A firm that has success to sufficient resources is capable of maintaining a competitive advantage. ... This allows the firm to have sufficient time to test the applicability of emerging inventions; hence it can not incur heavy losses. Moreover, merging firms enjoy the economies of scale due to the combined production (Sudarsanam, 2004). Mergers increase the new firm’s market share as a result of the amalgamation of the different levels of market share existing before the merger. In other words, firms do not lose their customers after the merger. A successful merger requires that each firm accounts for its input in to the merger, including its human resources and customers. A greater market share resulting from the merger leads to economies of scale, increased turnover and hence increased profitability (Bruner & Perella, 2004). Tax reduction has significant implications on a firm’s profitability. Each firm submits tax as a single entity depending on the level of profits. When a firm’s external environment is unfavorable and makes losses yet it continues paying taxe s, a merger comes in hardy to save it from collapse. Merging with a larger profit making company enables the loss making firm to continue producing while the larger firm enjoys a tax advantage. This may not be a favorable merger for the loss making firm and hence it may not have any positive impact on performance (Sudarsanam, 2004). Mergers develop a positive outlook of the new organization with regards to the stock market. The larger organization has the capacity to maintain stock stability than the original smaller firms. This stability is significant in maintaining the confidence of investors in the stock market, which on the other hand translates to a strong capital base that is necessary for a firm’s long term strategic
Monday, October 28, 2019
Broken Windows Theory Essay Example for Free
Broken Windows Theory Essay The â€Å"broken windows†theory as explained in the article; which holds that physical detoriation and an increase in unrepaired buildings leads to increased concerns for personal safety of residents and a rise in the crime rates, is an applicable theory for the conditions in the inner cities. I believe it also can apply to the current conditions in some suburban areas that are degrading, such as the local town of Norristown where I grew up. Norristown up until the 1960’s and the rise in drug use, was peaceful little mini-city in the suburbs of Philadelphia. Growing up in Norristown, my father would tell me stories of neighbors taking care of neighbors during tough economic times, and even fearing getting in trouble because everyone in the neighborhood would hit him before he got home to his father. The area hangouts were always clean and peaceful, and the houses were up kept. There still was crime, but it wasn’t always violent or prevalent. That all changed in his estimation by the late 1960’s. The drug culture entered into the area, and houses started to become run-down due to numerous squatters living 10-15 at the time in them. Area hangouts became dangerous, and he said they would have to literally fight other groups to be allowed to use the basketball courts. Violent crimes with weapons rose, and so did murder. During the 1970’s and the 1980’s, older residents began moving out in droves despite the Council’s attempts to institute tougher crime-fighting tactics. By the turn of the 2000’s, many neighborhoods looked rundown and were dangerous. I was born in Norristown in 1986 and lived there until my parents were able to move out in 1998. Drugs were rampant, crime was bad, and my mother never let me leave the house without someone older and trustworthy escorting me. If you took the time walking down in the neighborhoods, which we did a lot to get to school, you noticed many of the things mentioned in the â€Å"broken windows†theory breakdown. Many houses had broken windows, graffiti, and were the hangouts for drug users. Squatters were as prevalent as they were in the late 1960’s, with anywhere between 10-20 adults of all kinds of races living in the houses and dealing drugs. The police couldn’t do anything without getting shot. A lot of officers were harmed, and the drug operations to try and stop the flow of drugs from Philadelphia and Camden, NJ were hardly successful. I personally saw two of my cousins fall trapped to both sides of this dichotomy, one became a narcotics officer who was forced into retirement due to being shot in the back by a drug dealer, and another cousin is spending the next 25 years in prison for drug trafficking and the sale of cocaine. Gangs and drug dealers began coming from Philadelphia to establish â€Å"satellite†branches of their operations. People began putting bars on their window s due to the break-ins, community events kept getting cancelled, and the sound of gunshots became normal. By late 2004, the Council in Norristown decided to take action. Rundown houses were boarded up and condemned. Cops were brought in from outside jurisdictions to train the Norristown police on how to run better undercover drug sting operations. Crime was reduced, but murders were still high. The Council also sought out one thing they didn’t before, outside investment by companies to revitalize sections of the town. With these steps, Norristown has begun to improve, and so has the feelings of safety for the local populace. However, Norristown has decades of decay to combat, which will take time. If only they had looked at the â€Å"broken windows†theory they could have fixed this years ago.
Friday, October 25, 2019
Insanity in Shakespeares Hamlet - Madness in Hamlet Essay -- Essays on
Madness in Hamlet     Hamlet's choice to put on an "antic disposition" leads to his downfall; it is a tragic error in judgement (hamartia) which destroys his relationship with Ophelia and Gertrude. It is Hamlet's hubris. Another result from Hamlet's peculiar actions, is that in his own mind he begins to believe that he is mad. It is unfortunate that Hamlet's plan did not succeed; not only did it lead to his own downfall but he had to witness the downfall of all of the people he loved.    With his choice to put on this act of antic disposition, he takes the risk of losing close touch with his loved ones. With his actions of insanity, he drives Ophelia away from him and this eventually leads to her suicide. Ophelia is greatly saddened when Hamlet continues to push her further and further away. Hamlet commands her to go to a nunnery and this is the point where she believes he is mad.                         O, what a noble mind is here o'erthrown! ( III; i; 147) When Hamlet's act continues to unfold, Ophelia begins to feel very betrayed by his love. With only her feelings of rejected love and betrayal left she takes her own life.                         Young men will do't if they come to't.                            By Cock, they are to blame.                         Quoth she, 'Before you tumbled me,                            You promised me to wed.' ( IV; v; 60-64) It is after the death of Ophelia that Hamlet realizes his true feelings for her. This is another contributing factor that leads to Hamlet's own downfall.    This tragic error in judgement leads Hamlet to destroy his relationship with his mother, Gertrude. By faking this madness he makes himself a less be... ...t Ophelia he felt as if he had lost much more. His saddness is covered by his jealousy and this leads to further maddness. Hamlet is on a path of destruction with no return.    All these events have built up and contributed to Hamlet's downfall. He lost the love of his life, his dear mother and has lost his own mind. Hamlet's choice to put on this antic disposition was a tragic error in judgement (harmartia). It was Hamlet's hubris. Works Cited and Consulted: Bloom, Harold. Modern Critical Interpretations Of Hamlet. New York, NY: Chelsea House Publishers, 1986. Charney, Maurice. All of Shakespeare. New York, NY. Columbia University Press. 1993. Magill, Frank N. Masterplots. Englewood Cliffs, NJ, 1995. Shakespeare, William. Hamlet, Prince of Denmark. The Riverside Shakespeare. ED. G. Blakemore Evans. Boston: Haughton Mifflin Company, 1974.
Thursday, October 24, 2019
My opinion about Catherine Hayles’ book Essay
My opinion about Catherine Hayles’ book Introduction            I disagree with the conclusion of Catherine hayles book and her latest advice.The picture that Catherine Hayles frames is that human being fear to be post human .In her argument She puts information as the core that only requires a conveying media and that media can be machines or human being. She shows how post human is necessary by giving it a positive outlook than human. Hayles argues that human being will be replaced by post human and the human race will face extinction. In her conclusion she states that post human are superior than human being and goes further to feeble the human being by saying that they are not autonomous in thinking . In a further extent Hayles in her book says that computers machines and programs will wipe away the human race.There are many things I don’t agree with Catherine Hayles I will lay down my argument disagreeing with her argument.            Human being are superior over all creation and they cannot be replaced by any other creation.Catherine Hayles argues that human being will morph into something else, something like a cyborg where machines will be overall and incharge and commernder of the other creation.This view is far away from truth, human being cannot be replaced by a creation that has been made by Him. Human being were created to subdue the earth and all the other creations are inferior to Human. It’s not possible to create something and be inferior to it. God is superior to us and so we are superior to machines. Catherine Hayles needs to elaborate and explain why can we create something and it turns to our god.            Posthuman cann’t think as human being does. Hayles lays down her argument saying that post human do think as human being . This she tries to argue that the deeds and actions that can be done by a human being due to thinking can also be done by robot because it thinks too. Do posthuman have self will like human being does? This is a question not answered in her book. Human being thinks in a natural way and posthuman thinks as a result of radio frequency identification (RFID). There is a big gap between posthuman and human being and nothing can bridge this gap.            Looking at the contribution she made the last in her book , her ambition are much higher. The first chapter she read the book of Hans Moravec’s Mind Children:The future of robot and human intelligence and she got a shock. The thing that captured her mind was Moravec’s assertion which stated that near future the consciousness of human being will be transferred to that of computer.There are two prepositions that are implicated here; (1) That existence of information is not reliable to a particular substrate. (2) The consciousness of human being is information. These two preposition are the one that Hayles through her narrative contests three devoted topics; The cyborg emerged as a result of cultural artifacts, how the body was lost by information and the construction that resulted the emergency of post human.            Hayles goes further in defining post human using two other ways, first was that posthuman are susceptible, coordinating and self organizing its self in a larger system. She argues that we are dictated by the environment we live in and thus integrated into that environment. She says that human being needed posthuman and thus the technology is the one that pushes for it. The innovation is the one that created posthuman and human being now depends on posthuman. She alludes posthuman in a manner above it’s definition, she says that the information from body is tranferrable from body to machines.It’s very clear is literature and has no facts in it human and posthuman mutually require each other to survive but posthuman requires human to live.            Hayles opposes the formulation of the second definition of post human and endorsing the definition of the first one. She argues that we think of apocalyptic visions where machines will be equal and become our superior. Hayles didn’t see the danger to obviate the stated machines and the repercussion of changing definition. Hayles argument doesn’t give any hope for survival of human being, that’s very pathetic.            Another argument she grounds herself with is that there will be full integration of one’s self with a machine and that the content that evolution excluded. She says that body has a sediment history and it do have an architecture in it, a â€Å"physical structure whose constraints and possibilities have been formed by an evolutionary history that intelligent machines do not share.†( C. H ayles,284, 2009.) In my views, human being cannot be fully identified with machines.            Hayles did mention about Joseph Weizenbaum’s statement that making a judgement and the capacity to make is a matter that should be left as an ethical principle, to the human alone. I don’t agree. What are the impacts of feeding more and more information and functions to technology and computers? How is it possible for us to lose our humanity for we resign the skill to practice the decision of of a particular nature?            If we take machine and look at themselves, the analysis of Hayles shows that posthuman have the same consciousness as human and they help in our thinking and they do perform the functions that we don’t need to but quiet want to.Infact they do function and perform better than human being .But we should not forget where they originated from. All machines and their relatives they came from the effort of human mind production. Human being has created them to aid in maximizing his own efficiency and he have, with no doubt accomplished his motive. Without human being machines would not be in existence and thus for them to exist human being has to exist first and the cognition ability would not be there . Ayn Rand character has one that we can link to this art and says in Atlas Shrugged: â€Å"I thought†¦of the men who claim that machines condition their brains. Well there was the motor to condition them, and there it remained as jus t exactly what it is without man’s mind-as a pile of metal scraps and wires, going to rust.†(page 745, Atlas Shrugged) This statement show sense in Hayles and I agree on: Human is conditioned by machine and we appreciate them in our lives and enhance them but I differ in that human being is still dorminant . Machines without the human being they would go extinction and get to rust.            If the cyborg and the cyborg varieties were to exist as put by the Hayles they would still require human skills and characteristics for their ‘brain’ to function, to have conscious and to think like human being. Hyles didn’t explain this and how if human being were to go to extinction the post human would survive, else she have a task to do.            Hayles the premises that she posits as another cause of fear of post human is the liberal humanist opinion of the human kind matters autonomy. Human being are able to see all the possibilities which are open to choose and they have the will and they can synthesize these sources. Schopenhauer’s there is an outline in THE WORLD AS WILL AND REPRESENTATION(BOOKIII). Human being are able to think, they are able to process data , they are able to create it and pull judgements built on their feelings. This Information comes from several sources in machine but in human being they come purely on them. Machines they are devoid of thinking and they have no conscious like ours. Hayles in her argument doesn’t have the real world instances , and those that she uses are not very clear they are not specifically illuminating. In her early books she says that she finds saying that â€Å"Well my sleep agent wants to rest, but my food agent say s I should go to the store†( Hayles 2009,6).This is certainly an odd approach of talking and She draws a very significant deductions from it. â€Å" Each person ,†She claims, â€Å"who thinks this way begins to envision herself or himself as a posthuman collectivity, an ‘I’ transformed into the ‘we’ of autonomous agents operating together to make self†(Catherine. H, pg 6 2009) There are questions that rises about personal disorders of the multitude. The example of ability of multiple to celebrate and creatively dissociate leads to rejection of therapy that tries to integrate their adjusts. People definitely will be talking around themselves in a fresh ways. But moral agents asks what thinking together about themselves meant. Hayles put it that â€Å"serious consideration needs to be given to how certain characteristics associated with liberal subject, especially agency and choice, can be articulated with in posthuman context†(C atherine.Hayles, pg5, 2009) and she left it like that . She didn’t show any alternative of her implications.            In conclusion Hayles argument is lacking enough facts and is based in prepositions that she lays to win the heart of literature, and in my views she didn’t succed. If you consider streams with standing waves, which visibly forms the front side of the rocks which projects superficial above the water. They retain their normal shape and their normal integrity despite being changed by the molecules of water .I still find the machines being continuously changing their integrity but can’t replace human being and they can’t lead extinction of human kind. References Harrison, Ariane Lourie. Architectural theories of the environment: posthuman territory. New York, NY: Routledge, Taylor & Francis Group, 2013. Print. Hayles, N. Katherine. How we became posthuman: virtual bodies in cybernetics, literature, and informatics. Chicago, Ill.: University of Chicago Press, 1999. Print. Leithauser, Brad. Penchants & places: essays and criticism. New York: A.A. Knopf :, 1995. Print. Younkins, Edward W.. Ayn Rand’s Atlas shrugged a philosophical and literary companion. Aldershot, England: Ashgate, 2007. Print. Bateson, Catherine. Being Bee. New York: Holiday House, 2007. Print. Gronebaum, Melissa. Arthur schopenhauers die welt als wille und vorstellung†. S.l.: Grin Verlag Gmbh, 2014. Print. Harrison, Ariane Lourie. Architectural theories of the environment: posthuman territory. New York, NY: Routledge, Taylor & Francis Group, 2013. Print. Hayles, N. Katherine. How we became posthuman: virtual bodies in cybernetics, literature, and informatics. Chicago, Ill.: University of Chicago Press, 1999. Print. Leithauser, Brad. Penchants & places: essays and criticism. New York: A.A. Knopf :, 1995. Print. Younkins, Edward W.. Ayn Rand’s Atlas shrugged a philosophical and literary companion. Aldershot, England: Ashgate, 2007. Print. Source document
Wednesday, October 23, 2019
Politics of Volkswagen Essay
One can be forgiven for overlooking the categories of cars when asked about politics in one’s country – they seemed too commonplace and mundane to be considered anything political. In the mainstream thought, cars are a means of transportation, to travel from one point to another. Some conservationists may argue on the environmental agenda, while others may think of cars as one of the main industries driving the economy. Nothing more is thought of these mean machines that move the world. Yet, the history cars possess has political backgrounds, given that they were considered technological advancements in their early days. Using Volkswagen as the main case study, this paper will examine cars in a political-visual aspect and the impact they have on the people through the ages. It will also consider the consequences of the car – the economical impact by the car industry, environmental impact by the car and the different law and policies enacted for the car and the us ers. Last but not least, the iconic Volkswagen Beetle will be featured and explained on its influence on the lives of many. As this paper attempts to cover a lot of ground, the focus will be on the impact by Volkswagen on the world. The History of Volkswagen The Fà ¼hrer addressed the nation on the Volkswagen. It is understood that the term ‘Volkswagen’ was a brainchild of Adolf Hitler, the Fà ¼hrer of the Nazi Germany. However, what is less understood is how Volkswagen came about. The supposed ‘People’s Car’ was more than political rhetoric; it was a determination in Hitler’s political ambitions to provide the car to the masses in a time where the Car was out of reach and seemingly for the elite. Although there were cars from the rival companies, like the Mercedes 170H, the Volkswagen was a car company started off from scratch, fueled by the designs by the Chief Designer, Dr. Ferdinand Porsche. Brought together by a car salesman, Jakob Werlin, both Hitler and Porsche discussed ideas of this new project that the Nazi government was willing to embark on. Though there were strong skepticism from the Society of German Automobile Manufacturers and the preparations were taking longer than usual, the interest for the Volkswagen never died down. Herr Wilhe lm von Opel, the owner of the Volkswagen’s rival Opel, produced a similar car for the mass public in 1936. Hitler quickly doused water on the Opel project by taking its key supplies of iron and steel under the control of Nazi government, thus making the 1,000 Marks Volkswagen Project a possibility. Along with the Nazi might, the Volkswagen project was rolling with estate, funds and supplies from the Nazi Government. The Fà ¼hrer and committee were led around on the inspection of the Volkswagen. The significance of Volkswagen as a car project is of huge importance here. The term ‘People’s Car’ was no longer a catchphrase for the politicians; it was not bait for the people, but something tangible for the people to admire and work towards. This worked well with the Germans – they were under hard times and the conceptualization of a People’s Car would be the best form of motivation to work hard to join the ranks of developed nations after the double fiasco of World War 1 reparations and the Great Depression. Towards the end of the decade, exhibitions of the car prototypes were present throughout every Nazi parade, giving the German people hope that they soon could afford the car. Never has an image of a car fuelled public hopes, this contributed to a fervent support for the Nazi rule. The Prototypes: The three ready-made prototypes for public viewing. The Volkswagen Project was almost dead at the end of the World War, but for a Major Ivan Hirst and Dr. Heinz Nordhoff, who later became the Managing Director of Volkswagen. The Nazi Government no longer existed; the political mantra behind the project was no longer applicable. The name was also no longer linked to the Nazi government, although its history was steeped in the Nazi programs. Yet, despite all these, the Volkswagen brand and group went to influence the world in different ways, sticking strictly to the philosophy behind its name – the People’s Car. Visuals of Volkswagen Throughout the decades of Volkswagen, the strong advertisements and pictorials of Volkswagen proved popular with people around the world, starting with Germany. The early days of Volkswagen was during the Hitler period and he managed to get 300,000 Germans to sign up for the â€Å"Strength-through-Joy†(Kraft Durch Freude) savings scheme for the Volkswagen. Although this did not result in any form of Volkswagen supplied, it was an indication on how strong the demand for the Volkswagen was. English translation: 5 Marks a week you need to save, if you want to own a car. The poster all around Nazi Germany was like the above, where the â€Å"Strength-through-Joy†movement was in place. The savings scheme was a motivation to achieve the desired People’s Car and for a lot of the working class Germans, this proved to be hugely popular. English Translation: â€Å"Strength-through-Joy†Calendar 1939. The Calendar was one of the many tools to get the Germans interested in the Volkswagen. After the revival of the company, the phenomenon spread to America, where the impression of Volkswagen was hugely popular with the middle-class folks. This set the impression that the Volkswagen was indeed a People’s Car. The association with diplomats increased the prestige of the Volkswagen. Volkswagen has brought prestige, once associated with the elites, down to the man on the street. Volkswagen was known to have such teasing ad designs in America, and was not afraid to include celebrities or bring in creative artwork with cheeky descriptions. This escalated the Volkswagen brand to a cult, with different subcultures following it, namely the â€Å"Hippies†movement with the Volkswagen Beetle. Volkswagen, with its range of iconic cars, managed to inspire liberalist thinking amongst the people while ensuring the capitalist ideal existed – hard-earned money for a well-deserved reward. The Symbol of Volkswagen The Volkswagen Logo over the years The symbol of Volkswagen has not visibly changed much over the years, as the recognizable â€Å"VW†has been the signature of the brand. The â€Å"Strength-through-Joy†logo had similarities to the Nazi swastika when it first came out, heavily associating it with the brand of Nazi programs. When the British took over, the car logo was kept along with the name, despite it being a Nazi relic as any form of car was not presented to the people under the Nazi rule and no other company wanted to take over the company, given the â€Å"ugly†design of the renamed Volkswagen Beetle. Since then, the Volkswagen brand has become the third largest automobile firm in the world. When people see the Volkswagen logo, they think of the superiority of the car made affordable to the people rather than its Nazi past. The Impact of Volkswagen Through clever marketing and a strong ethos, the Volkswagen philosophy managed to sell well to the people. Yet, there is an underlying political message to be derived from the sale of Volkswagen cars, the ideal People’s Car. Having a Volkswagen on the street would represent the reality of the common man achieving his dreams of finally owning one. This would represent a political message on two different grounds – the governmental and the individual. One of the definitions of the rich was to own a car. The car would represent the luxury of being affluent – the comfort, the convenience and the social status. The masses could only look on with envy as they proceeded on with their daily lives looking at the rich in shiny transportation while the rich looked down on them from high carriages. This impression struck a chord in the common man’s mind while he raged a revolution in different places – turning monarchies into anything but it. As such, governmen ts would like to ensure that the population would not throw a revolution – the symbol of a Volkswagen would provide a perfect crowd pleaser to the population then. For the government these days, the appeal of Volkswagen still exists: the existence of a Volkswagen in many countries still provides the same effect on the people – it’s their car. As long as the Volkswagen is on the street, the government has done their ‘supposed’ job to provide cheap transportation to the people. To the people, beyond the dreams of owning a car, the Volkswagen represents a capitalist dream. The Hitler years notwithstanding, the modern Volkswagen represents a new class of citizens, who will be rewarded with what they have earned thus far. From the above visuals, the brand Volkswagen brings about a new breed of ideal citizens – the ones that capitalism will reward. The individual is now laden with a hope of owning a car and that to own the â€Å"People’s Car†, one will have to abide by the laws of capitalism to achieve the ‘dream’. Working hard to earn the income to pay for the price for the car, it has bro ught about the capitalist dream to the people in the subtlest of ways. Economical Impact of Cars The impact of automobile industry has affected the entire world – whether it’s through the factories that the car firms set up in America, Germany, Japan or Thailand or through the different industries spawned or assisted by the automobile industry. The significance of the economical impact of cars cannot be discounted. With reference to Volkswagen, the understanding of economical impact of cars visually will be split amongst two different groups: the government and the different complementing industries. From the point of view of the government, the car industry presents itself as a huge economy boost. The once-thriving Detroit, the car town of America, was a major industry with huge employment rates, driven by the huge American consumer market, where over three quarters of the 200 million automobiles are cars. The view of fully filled car parks waiting for the export ships to port was a sight to behold – it represented a view of the bustling economy. For Volkswagen, an entire city was constructed for the birth of Volkswagen. Wolfsburg, once a countryside village, was transformed into the headquarters for Volkswagen. Workers came from all over and settled into Wolfsburg to work for Volkswagen, and before long, it was the heart of Volkswagen operations. To build a city from scratch needs planning and labor – this provides employment and opportunity for a lot of people. Thus the sight of a Volkswagen brand has generated economy for the government; in a political way, it has ensured one of the main employment sectors and economic boost. For the other industries, the car industry has provided a suitable complement to their business. The more obvious examples are the petrol industries, where the cars are dependent on them for energy sources. The less obvious examples – the music industry (where radios in the cars are necessary these days), the drive-through industry and the entertainment industry (to launch their new cars) are all part of the economic industry that depends on the car industry for some form of economic dependence. As such, the visual of cars on the streets give the economy a boost, especially with the other industries. Environmental Impact of Cars Cars have a disastrous impact on the environment – being largely responsible for smog and toxic air pollutants, not to mention the world’s increasing dependence on foreign oil makes it one of the top pollutants around the world today. The sight of cars emitting harmful smoke has led to the vocal political opposition in governments worldwide. Despite the best efforts of the car industry, there is no suitable alternative energy fuel to compensate the current form of fuel consumption – diesel and petrol. However, this has created an impetus to search for cheaper and more valuable engines, which will provide better â€Å"miles-per-gallon†formula. For Volkswagen, this has resulted in the TDI technology, where the fuel is consumed when needed. The TDI technology has won accolades for saving fuel – the most efficient cars on the road run on diesel are by Volkswagen TDI Diesel Engine. Volkswagen went one step further – they implemented Volkswagen Think Blueâ„ ¢, a drive to find the cleanest alternative energy consumption that would be sustainable for its engines. Pushing the limit for the fuel consumption while searching for the next alternative fuel for the car, they managed to achieve an understanding of sustainability and progress in environmental terms. This underlines Volkswagen’s environmental considerations while providing progress to the people. The People’s Car is seen under different light – it is environmentally friendly while pushing for progress. And while it may offend the petrol heads, the Volkswagen is trying to be an environmentally friendly car, which puts it in line with the beliefs of the Democrats. Das Auto: Respecting the law. The Volkswagen Beetle was made to travel the Autobahn, the fastest highway on the planet without any speed limit. Hitler’s vision of allowing cheap fast transport for the masses was to be realized with the Volkswagen and the Autobahn. Unfortunately, the rest of the world did not have such laws in place and to regulate the traffic, they installed rules and laws. The first of all traffic laws was the limitation of speed – this was to prevent unnecessary casualty. The introduction of non-horse carriages came to light – the first of all vehicles was a steam-powered carriage – the need for safety of those not driving was present. As such, over the years, the governments sought to reduce speed in all manners – on the highways, on the roads and on the dashboard. As promising as the technology from the car industry, there would be a speed limit for all vehicles. This was to prevent the race for speed and allow the progress of the automobile done safely. Other policies include the limitations of vehicles in densely populated place – the use of ERP and COE in Singapore and the taxes levied on vehicles. These were to prevent the rampant sale of vehicles while keeping the country free from the overcrowding. The Automobile Icon: Volkswagen Beetle The best is kept for last: the iconic Volkswagen Beetle, which has been the longest production vehicle (from 1938 – 2003 on one design) with sales of more than 21 million. This recognizable car has its own movie and spawned movements, along with generations to embrace the Volkswagen Beetle as part of their lives. In this section, the Volkswagen Beetle will be examined politically as a cultural icon with its impact on the political arena. The Volkswagen Beetle â€Å"ugly†design – one that was unconventional different and from the pre-WWII days – was a signature icon that lasted through the decades. Volkswagen’s refusal to change the design of the Beetle led to many modifications from the owners. As seen below, the popular culture took over with the designs in the 60’s. The customizable feature of the Beetle allowed the freedom of expression, in which the Hippie culture of the 60’s took full advantage of. The freedom of expression has always been a part of the American Constitution and it took a liberal turn with the Hippie Culture. Notwithstanding the sex, drugs of that period, the Hippie Culture was a liberalizing process for the population to air their views. These views were of a peace-making, pacifist nature and they were in support of non-violence, civil rights and anti-nuclear armament movements. The Volkswagen Beetles with their decorated colors were a symbol of that political statement. A television series, â€Å"Herbie†, featuring the Volkswagen Beetle as a racing car with human emotions, popularized the car. Although this was not the only car that was featured in films, the very nature of the Beetle shown to have human feelings was a personification of the car. From the television and film series, the character of Volkswagen Beetle was further defined: determined with a colorful personality. This created an impression on the younger generation then that the car was a cool factor – it made them want a car in their lives. The implications were that these children grew up needing cars and created a population who rather give up their voting rights than driving license. The specifications of the Volkswagen Beetle also came into focus. The numerous races and rallies that it went for and achieved results became a cult in its own right. Given that the Beetle was never made for racing, this has led to many thinking that the Beetle is multi-functional despite the ugly nature. The engine, simple yet effective, is also adjustable to modifications. This feature of the car has created a Volkswagen Beetle sub-culture, one where even as the old Volkswagen model is no longer in production, the owners of Volkswagen regularly meet up to showcase their re-tuned and refined Volkswagen Beetles. Translate this into an understanding of visual politics: the cult of Volkswagen Beetle is an example of a loyal following of unwavering belief and given in the previous paragraphs we have deduced that the followers are liberal in principle, the conclusion is that the Volkswagen Beetle is a symbol of liberal views. Conclusion: Having seen the impact of Volkswagen around the world, one would really wonder if Major Ivan Hirst were not to revive the company and let it pass, would the world be the same today? Throughout the years of Volkswagen existence, there have been many movements, many political undertones derived from the sheer existence of Volkswagen on the street. The Hippie Culture, the racing mentality, the liberal ideals and the capitalist principles – all of which points to a subliminal messaging by the presence of a Volkswagen on the street. No other car has invoked so many different views in the world today. There are other aspects of Volkswagen not touched in this paper – especially the impact of Volkswagen in the future. Given that the future of automobiles is very volatile, Volkswagen may have a different feel and visual understanding in the future. As of now, the brand of Volkswagen is still the People’s Car, one that all should have if they work hard enough for it. Thus, it is apt that the tagline of Volkswagen today is Das Auto – the Car. Bibliography: Books Cited: Anderson, Curtis D., and Judy Anderson. Electric and Hybrid Cars: a History. Jefferson, NC: McFarland, 2010. Print. Ginsburg, Douglas H., and William J. Abernathy. Government, Technology, and the Future of the Automobile. New York: McGraw-Hill, 1980. Print. Hopfinger, K. B. The Volkswagen Story. Henley on Thames: Foulis, 1971. Print. Keller, Maryann. Collision GM, Toyota, Volkswagen and the Race to Own the 21st Century. New York: Currency Doubleday, 1993. Print. Luger, Stan. Corporate Power, American Democracy, and the Automobile Industry. Cambridge, UK: Cambridge UP, 2000. Print. Packer, Jeremy. Mobility without Mayhem: Safety, Cars, and Citizenship. Durham: Duke UP, 2008. Print. Paterson, Matthew. Automobile Politics: Ecology and Cultural Political Economy. Cambridge: Cambridge UP, 2007. Print. Redshaw, Sarah. In the Company of Cars: Driving as a Social and Cultural Practice. Aldershot: Ashgate, 2008. Print. Pictures Used: Great VW Ads, â€Å"Remember those great Volkswagen ads?†, Retrieved 15th October 2011, from Volks World (29th January 2009) Adolf Hitler – Rare Photos, Retrieved 31st October 2011, from Websites: US Department of Energy, 2011 Best and Worst MPG Cars, Retrieved 31st October 2011, from Volkswagen, TDI Academy: Tackling TDI technology, Retrieved 31st October 2011, from â€â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ [ 1 ]. Incidentally, he was the man behind another great car company, Porsche, with a similar rear-engine car model. [ 2 ]. Hopfinger, K. B. The Volkswagen Story. Henley on Thames: Foulis, 1971, pp 62 – 67 [ 3 ]. Ibid, pp 96 – 97 [ 4 ]. Volks World (29th January 2009) Adolf Hitler – Rare Photos, Retrieved 31st October 2011, from [ 5 ]. Volks World (29th January 2009) Adolf Hitler – Rare Photos, Retrieved 31st October 2011, from [ 6 ]. Hopfinger, K. B. The Volkswagen Story. Henley on Thames: Foulis, 1971, pp 142 – 152 [ 7 ]. Ibid, pp 98. [ 8 ]. Great VW Ads, â€Å"Remember those great Volkswagen ads?†, Retrieved 15th October 2011, from [ 9 ]. Great VW Ads, â€Å"Remember those great Volkswagen ads?†, Retrieved 15th October 2011, from [ 10 ]. Hippie Culture [ 11 ]. http://www.neatorama.com/2008/02/18/evolution-of-car-logos/ [ 12 ]. Case in point: the countries in Central and South America. [ 13 ]. Great VW Ads, â€Å"Remember those great Volkswagen ads?†, Retrieved 15th October 2011, from [ 14 ]. Luger, Stan. Corporate Power, American Democracy, and the Automobile Industry. Cambridge, UK: Cambridge UP, 2000, pp 9 [ 15 ]. Hopfinger, K. B. The Volkswagen Story. Henley on Thames: Foulis, 1971, pp 106 – 112 [ 16 ]. The higher the value for mpg – the better the fuel consumption of the vehicle. [ 17 ]. Volkswagen, TDI Academy: Tackling TDI technology, Retrieved 31st October 2011, from [ 18 ]. US Department of Energy, 2011 Best and Worst MPG Cars, Retrieved 31st October 2011, from [ 19 ]. Luger, Stan. Corporate Power, American Democracy, and the Automobile Industry. Cambridge, UK: Cambridge UP, 2000, pp 12 [ 20 ]. Great VW Ads, â€Å"Remember those great Volkswagen ads?†, Retrieved 15th October 2011, from
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